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My vision, as Product Director in charge of Squarespace’s core website builder, is for every person who uses Squarespace to end up with a website they love and a brand or business built to scale. One of the newest and most innovative ways we’re helping you get to a beautiful website and thriving online business is with a set of tools we’re calling Design Intelligence.
Encompassing a set of cutting-edge features that combine automation, design presets, personalized guidance, and generative AI, Design Intelligence leverages new technology to bring Squarespace’s 20+ years of design and business expertise to the forefront of the website building experience.
What is Design Intelligence?
We’ve often heard from customers that they’re looking for more guidance when building a website, from design to the nuts and bolts of launching and running a business. So we started asking ourselves: What have we been asking our users to handle themselves that we could be helping with? How could Squarespace show up as more of a creative partner, and how could our entrepreneurial expertise scale to millions?
Design Intelligence is our answer to these questions. It’s a mix of AI-powered tools, one-click design options, and business intelligence on our platform, all with the shared goal of making it easier to build a more beautiful brand and drive lasting growth.
But it’s not just about technology. We have decades of experience as leaders in web design and ecommerce, and we wanted to bring that expertise to the fore. Against a backdrop of AI hype, we knew we didn’t want to simply shoehorn a set of parlor tricks into the platform. Instead, we’ve been searching for ways to filter new technology through the lens of hand-curation from expert designers, and we’ve sought out ways to integrate it seamlessly into targeted moments of the entrepreneurial journey.
That way, you have a trusted business companion to help you succeed, and your final product is beautifully designed, but still human—with your unique ideas and passions at the foundation.
The Design Intelligence suite of tools
So what does Design Intelligence actually look like on Squarespace? Let’s walk through a few examples.
Squarespace Beacon AI
As AI evolves, so does how and where we apply Design Intelligence. Squarespace Beacon AI is an extension of that evolution, expanding the Design Intelligence philosophy to create a complete AI business intelligence ecosystem.
Think of Squarespace Beacon AI as your business accelerator. It’s designed to help you optimize and grow at every stage of the entrepreneurial journey, from establishing the foundation of your business to building an audience and maximizing revenue.
This is a growing family of features, but today, you can:
Build your catalog: Upload a photo or short description to the AI Product Composer to get suggested pricing, content, and SEO/AIO copy for new products or services.
Grow your visibility: Use the SEO Scanner to evaluate your website for AI and search weaknesses, then generate optimized copy to fill in the gaps.
Drive more sales: Offer recommended discounts to different customer groups to strategically encourage more sales.
Blueprint AI
It all starts with your onboarding onto Squarespace. Our newest iteration of Blueprint AI supercharges the website design experience, offering multiple ways to start a new website with premium-quality AI content that's curated just for you. Jump in using our step-by-step AI website builder or generate a set of personalized, adaptive templates to choose from.
AI website builder
The Blueprint AI builder solicits a few pieces of information about your website—how you’d categorize it, your site goals, name, and brand personality—and with just those few inputs it generates an entire customized website.
We populate each page with beautiful, AI-generated imagery that’s been carefully designed with a proprietary prompting approach and custom art direction, as well as generative text copy that matches your website’s category, goal, and tone. Each image is beautiful and inspirational, and each bit of text provides a helpful jumping off point. It’s AI speed, with Squarespace design and personalization.
AI templates
If you prefer to start with one of our beautiful, pre-designed website templates, you can browse options with curated AI content customized to your unique industry. Simply share the topic of your website and what you're hoping to achieve. In AI templates, Design Intelligence will update the copy and imagery in the template library to match.
Now you can envision how your unique brand fits into each design and choose a starting point with confidence. Once you find a template you like, you can start with the AI content in place, so you’re that much closer to launching your website.
Chat within Blueprint AI and Squarespace GPT
Get the same Blueprint AI-powered, curated content with the onboarding you prefer. Start building your website with a simple, conversational flow via chat within Blueprint AI. Through a short conversation, you’ll generate a personalized and brand-specific design and layout for your website.
Or start where inspiration strikes and chat with Squarespace GPT, available within ChatGPT, to describe what you want your website to do. After approving a preview, you’ll land in the Blueprint AI builder to make your final choices.
Site Themes
In the editor, we’ve rolled out a new Site Themes feature that allows you to quickly view your site content in a variety of styles curated by our designers. Within each theme, we’ve curated recommended variations for every style element: curated color palettes, font packs, button styles, and more that match your website’s unique brand style. These recommended variations allow you to explore thousands of combinations within your brand personality, bringing Squarespace’s design expertise to your fingertips even as you experiment and diverge from the base theme.
Layout Switcher
The Layout Switcher analyzes the contents of a Fluid Engine section and recommends curated layouts based on a given combination of blocks. With a single click, you can see your content immediately rearranged into professionally designed layouts.
As you add, remove, or edit blocks in your section, the Layout Switcher provides new, updated layout recommendations. Our suggestions will provide easy, one-click ways to arrange your content into attractive layouts, each hand-designed and curated by Squarespace’s expert designers.
AI writer
Our AI writer makes it a snap to draft text copy—anything from a short marketing headline to an entire email campaign. You can retain the generated text as-is, or you can use it as an inspirational jumping off point for your own ideas. You can find it in even more locations across Squarespace, including the text block in the website editor, product descriptions, SEO site descriptions, and more.
Brand Identity
Our new Brand Identity service keeps track of a few pieces of information about your website, including your business or industry and your brand personality. We use this information to inform the content and style recommendations we make. You can update and fine-tune your brand personality at any time. Having a clear brand identity is especially helpful for generating tailored content that’s unique to your website.
See AI website examples built with Blueprint AI
Combining AI and creative excellence
One of our core differentiators at Squarespace has always been the elevated design sensibility we bring to everything we do. Whether it’s our designer templates, our AI-powered site creator with Blueprint AI, our site theme variants, our layout suggestions, or our generative content, we never want you to have a generic experience. With Design Intelligence, we wanted to take the time to craft something truly special curated by our designers and catered to your particular website, at scale.
Design Intelligence is an innovative experience powered by new technology, but at its core, it embodies our deference to human creativity when it comes to bringing new ideas to life. As we move forward, we’ll continue to look for ways to marry our expert design curation with innovative product enhancements. In the end, we want you to be the architect of your website, with Squarespace as your devoted design advisor along the way.
Ready to explore Design Intelligence?
Learn more about Squarespace and AI in the AI content hub
This post was updated on September 30, 2025.