How to Use AI for Your Holiday Marketing

In a recent Squarespace survey, 66% of entrepreneurs said they believe AI will be very or extremely important for running a business in the next five years. As artificial intelligence tools become more common, it’s important to stay informed about how they can help you work faster and smarter. 

Holiday marketing is a great opportunity to apply AI to help you make strategic choices and create campaigns faster, so you can spend time on customer interactions and enjoy the season. Here’s how you can use AI tools on Squarespace to maximize your success this year.

How AI can help you this holiday season

According to Squarespace’s survey, marketing is one of the most common ways to use AI among entrepreneurs. But using AI isn’t just about working faster. With the right prompts and ideas, you can also use a chatbot or built-in tools to challenge your thinking or apply expertise to subjects where you don’t have a background.

You can use AI this holiday season to:

• Update your SEO and AI optimization (AIO)

• Brainstorm campaign and promotion ideas

• Evaluate your existing ideas

• Create ad and marketing copy

• Compile competitor research

• Add new products to your store

• Evaluate data to identify sales opportunities

Read our 5 tips for holiday marketing success

1. Add seasonal products

Adding or updating products in your store can be time-consuming. You need to gather product photos, research pricing, then come up with an interesting product description. On Squarespace, you can simplify the process in a couple of ways.

• Use the AI Product Composer. With this tool, you can upload a photo or description of a product or service and get a complete listing in a few moments. It’ll suggest a price, product description, and SEO copy to ensure it gets found. 

• Create copy for products. Access the AI writer on Squarespace by clicking the three dots in your text editing bar. You can enter any prompt you want to draft a new description for a product, online courses, or videos, or ask it to edit existing text.

2. Get your products discovered

It’s important to kick off SEO, AIO, and campaign planning well ahead of the holidays. It takes time to see results from SEO, which also inform AI search results. Meanwhile, planning your campaigns in advance gives you time to be more strategic and pre-schedule some of your outreach, so you’re more likely to be successful.

• Optimize your SEO with AI. Update your website copy, page titles, and descriptions to ensure they’re accurate and search-friendly. You can use Squarespace’s AI SEO tool to scan your website for missing text and generate curated copy for search.

• Don’t ignore AIO. AI search is becoming a popular way to discover new products and businesses. Use the AI SEO tool and our expert tips to prepare your website for AI discovery.

• Get campaign ideas from AI. Give an AI chatbot a description of your business, your website URL, and your holiday goals and ask it to act as a marketing strategist and generate a holiday campaign for you. Or feed it your current strategy and ask it to critique it, add, and point out gaps.

3. Draft your campaign copy

When you’re ready to start preparing your campaign, lean on AI to break any writer’s block. It’s important to remember that AI can get you started, but it doesn’t replace you and why your customers come to you. Use drafts as a starting point and make sure they sound natural and unique before finalizing them.

• Write email copy. Squarespace Email Campaigns has predesigned templates for Black Friday/Cyber Monday weekend, among other key sales moments. Once you pull in your products, you can use the AI writer to help you fill out or optimize your email content.

• Create social media captions. Extend the reach of your campaigns by sharing sales and product highlights on social. You can ask AI to help you draft caption ideas and plan your posting schedule.

• Customize AI’s tone of voice. On Squarespace, you can use the Brand Identity tool to identify a specific voice and tone for your business. That ensures any copy you generate on the platform sounds more like you and cuts down on your editing time.

4. Close more sales

Every marketing strategy is ultimately about trying to get the right thing in front of the right audience at just the right time. You can find more success by looking closely at your existing customer data and relying on expert tools.

• Use AI for data analysis. Upload your sales history into an AI chatbot, then ask it to think like a business strategist and identify sales trends, top opportunities for promotions, and recommended sales tactics.

• Create discounts. Offer discounts for different customer segments, like first-time buyers or brand loyalists, tailored to help you drive sales.

No matter how you use AI for your business, remember that it can be a great thought partner and starting point. But you’re what makes your business unique. Vet every suggestion for its accuracy, quality, and whether it feels true to how you interact with your clients and customers. Not every tactic will work for every business, so make sure to test and adjust as you go along or take learnings with you for next holiday season.

Find more guides and advice in our 2025 Black Friday/Cyber Monday hub