Beyond Pretty: Weaving Craft and Care into Website Design
The theme of Circle Day 2025, “Design Differently,” challenged web designers to rethink how they approach their craft. For Rache De Luna, founder of Squarestylist, it means seeing Squarespace’s built-in guardrails not as limitations but as creative advantages. Her guiding principle is clear: the right website builder is the one that delivers the strongest user experience, measured by the following criteria:
Responsiveness
Performance
Accessibility
SEO
Maintenance and reliability
Rache then demonstrated how Squarespace performs in these categories.
She offered a reminder that website design is a balancing act between design creativity and website quality, and shared her three-step checklist for achieving this balance:
1. Maximize built-in features: Squarespace’s native capabilities provide a solid foundation for creativity
2. Preserve quality structure: Squarespace’s intrinsically quality architecture makes it possible for clients to maintain their own sites with confidence
3. Code with care: Meticulous coding empowers you to push the creative boundaries within the Squarespace system
Watch past events with Rache:
Related resources:
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
