The Creative Journey with ilovecreatives Studio
When timing, trust, and creativity align, the results can be pretty remarkable. ilovecreatives Studio is proof of that, built by ambitious and adaptable leaders who turned a side project into one of the industry’s most recognizable full-service agencies. At Circle Day 2025, Puno and Mindy Nguyen shared their non-linear journey of growth, revealing how flexibility and vision have fueled their success.
Puno launched ilovecreatives Studio as an extension of the ilovecreatives brand, later joining forces with Squarespace Design Course graduate Mindy, who was eager to exercise her creativity and work with brands she more closely aligned with. Together, they set out to build a business that supported the lives they wanted to live, even as those lives shifted over time.
Since 2018, this ethos has guided the studio through milestones and life events, shaping a sustainable, thriving practice. Their message to web designers and agencies is simple: define success on your own terms and, with the right team, tools, and processes, you can build both a fulfilling business and a fulfilling life.
Watch the story of ilovecreatives Studio to learn how to:
Set business goals that align with your ideal lifestyle
Revisit and refine your goals each year with reflective questions
Structure retainers to maximize value and output, especially with high-ticket clients
Leverage your strengths to define success on your own terms
Foster collaboration and trust within your team
Scale your business in a way that supports the life you want
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
