Purposeful Profit: Helping Clients Grow, Sell, and Evolve
Launching a website is one thing. Building a site that actually helps a client’s business grow is another. The most successful web designers don’t just hand off finished projects; they position themselves as strategic partners. By understanding your client’s bottom line and integrating the right tools, you can create a site that drives sales, supports scalability, and sets the stage for long-term success.
At Circle Day 2025, Christy Price hosted with fellow Community Leaders Aaron Soto, Kristine Neil, and Risha Chesterfield, to dive into exactly that. Together, they explored how designers can move beyond project delivery to foster lasting client relationships, leverage built-in Squarespace features for sustainable growth, and adopt language and tools that elevate both their clients’ businesses, as well as their own.
Watch the panel to learn how to:
Understand your client’s business inside and out to design online experiences that drive results
Choose a partnership model that fits your workflow and your client’s needs, whether retainer or phased
Use Squarespace as a flexible tool that adapts to client goals
Think creatively about Squarespace features
Focus on solutions that create measurable impact instead of integrating add-ons “just because”
Study your client’s sales cycle to shape site layout and user experience
Spot the next opportunity hidden in the project you’re already working on
Read more from the panelists:
From Client Work to Courses: How Christy Price Runs a Multidimensional Web Design Business
How Aaron Soto Creates and Collaborates With Culture and Intention
From Pretty to Profitable: Kristine Neil’s Blueprint for Web Design Success
Designing With Intention: How Risha Chesterfield Builds Meaningful Sites and Community
Want more?
Check out Squarespace Circle, Squarespace’s program for professional designers and web design agencies. Along with exclusive content, discounts, and other perks, Circle brings professionals together from across the globe to exchange advice while connecting with new clients and collaborators.
