Becca Harpain on Designing Websites for Search
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Becca Harpain is a web design educator and the founder of InsideTheSquare, an on-demand education resource offering advice, tips, and strategies on Squarespace web design, custom code, and traditional search and AI search optimization (AIO).
She joined Squarespace’s Sam Zelitch, Senior Community Events Manager, and Sarah Greisdorf, Channel Partner Program Team Lead, to discuss how she bounced back when her website’s search traffic dropped overnight after a change in Google’s search engine algorithm.
This experience taught Becca a lot about the new frontier of AI search. It also afforded her the opportunity to actually increase her site’s search rankings with the help of the Circle community.
“A lot of my metrics are tracking back up, and our wonderful community has supported me through every single step of the process of redesigning and restructuring the way I share my content with the world.”
In this discussion, Becca details her path to AI search aptitude and more:
The differences between traditional SEO and AIO
Why traditional SEO tactics like keyword tracking may become less relevant
The impact of content quality on AI overviews
How to drive success with multiple communications channels in AI search results
How to decide when to enable indexing website content with AI models
“It’s exciting that the content we create is becoming more about connecting and collaborating with each other, rather than outranking each other. I’m excited to be a part of what happens next in this AI-powered future.”
Watch the extended version of our discussion with Becca for additional AIO insights.
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